“What would a feminist aesthetics look like in the intertwining of virtual media with the virtual gendered subject? What politics can be discerned amidst the epochal waves of feminist history and the proliferation of online microtrends? These are some of the questions raised by Insa Deist’s installation, Hot Mindless Salesgirl (2022), which thinks in nuanced ways about the relation between fashion (as the ever-shifting code of modernity), gender, and politics. Taking the form of an audio piece, Deist’s work references YouTube “subliminals,” where videos, through soundscapes or quickly flashing visuals, promise to improve the listener in unconscious ways.” Excerpt from an essay on Insa Deist by Becket Flannery